Experiences
Strategic Engagement Manager, Rakuten Viki
July 2016 – Present · San Mateo, CA
Rakuten Viki is a global streaming service, where thousands of television series and movies are subtitled into more than 200 languages by avid fans around the world. I lead the short-form team at Rakuten Viki, producing a pipeline of original content that grows users both on app and web in key markets, including APAC and North America.
U.S. Editor, Soompi
June 2010 – Present · San Mateo, CA
Soompi is the world’s largest and longest-running community specializing in Asian entertainment, acquired by Rakuten Viki in 2015. Through my last 8 years at Soompi, I have played the role of a Swiss Army knife, helping Soompi grow into the largest social platform for fans of Korean entertainment through hands-on development of new content, viral marketing, tentpole initiatives and strategic partnerships.
Founder, Infinitize Strategies
February 2014 – Present
I founded a consulting firm dedicated to helping clients develop long-term digital media strategies.
Digital Media Strategist, Melwood Global
May 2013 – August 2016
Melwood Global is a strategic communications company, comprised of former journalists, based in Washington, D.C. As the firm’s first Digital Media Strategist, I launched and cultivated social media communities for five major clients in transportation, education and fitness, establishing unique brand voices across Facebook, Twitter and Google+.
Founder, AR
January 2011 – June 2013
At the age of 16, I created a five-figure direct-to-consumer beauty and lifestyle e-commerce shopping site, which was featured as Miiduu’s #1 store in “Grocery, Health & Beauty” category between the years of 2011 and 2013.